Services
SCD Southwest Ltd provides a coaching consultancy approach that challenges the thinking and behaviours behind the management and development throughout all areas in sporting and business organisations.
Our core principles are creating order from chaos, thinking and working in unexpected ways and moving swiftly and accurately when the environment changes.
Coach Education
Brian is the ultimate coach educator. He has a profound understanding, not just of the game, but also of the mindset of the coach. He refuses to tell coaches how to do it, but challenges them to think about the game in a unique way, and to come up with their own answers. Never a slave to conventional thinking, he has a talent for making the game both simple and exciting for player and coach alike"
Although more well known for his work in the sphere of Rugby Brian has developed a coach education service that reaches out to all sports.
There are many common threads running through the philosophy, ideology and practice of coaching irrespective of the game involved.
The ultimate coach education challenge is to make the coach redundant! - something that as far as Brian is aware has not yet happened!
Brian Ashton
Blog
Sarries and Saints can challenge tenacious Tigers in the title race 04.09.2010
Somehow, the sense of anticipation ahead of a new Premiership season is all the more acute when a World Cup is just around the corner.
I'm not suggesting ...
News & Events
Jason and Brian together at Fylde 26.07.2010
World Cup rugby union winner and Great Britain rugby league legend Jason Robinson OBE, who has thrilled crowds in both codes all over the world, is once more ...
